Behold, the latest in culinary innovation: chocolate potato chips.
Snack manufacturer Lay's is debuting their original potato chips dipped in milk chocolate at Target stores this month as a trial run.
These look like stoner delicacies to us, but Lay's senior director of marketing Jennifer Saenz says it's actually geared towards women.
“The increasing popularity of chocolate-covered snacks among our target audience, millennial women. … They are looking for those more indulgent, savory/sweet combinations," says Saenz.
Woman or not, wolf down a few bags of these and you'll have a pair of boobs in no time. Say it with us now..."Mmmm, chocolate..."